If the Super Bowl has become a religious experience for those watching at home, then it is a pilgrimage for the wealthy and well-connected few who get to go. Exploding ticket prices have changed the nature of fandom excluding the typical fan from the stadium event. Instead of attracting the masses on a fixed location, the Tailgater is commuting to excluded areas celebrating the holy events like a procession. As such, the stadium and the events are brought to remote sites to enable social fan base moments for people who do not have to means to enter the exclusive venues.

Mimicking and adapting the formal idea of the proposal from Venturi Scott Brown, the deployable truck transforms into a basilica – the Hall of Fame on the road – and a giant screen as the glowing altar. The roadside architecture by VSBA from 1967 which aimed to attract vehicles on a pilgrimage site is transformed into a road architecture which is commuting to the user.