When we make light-hearted purchases in clean and well-staged supermarkets or online, we do not grasp the immense logistical infrastructure we thereby set in motion.
The complex process of trivial logistics takes place in vast hollow, concealed interiors of large warehouse sheds in the periphery of metropoles. It takes place in gigantic boxes - architecture in its simplest form.
Our consumer culture has produced a spatial dichotomy that can be described using the analogy of the theatre where the city functions like a front-stage for consumption, and the logistical landscape like the backstage.
En gros + dares to embrace the box in the centre of the metropole in order to question the duality of consumption and transform it into a Totaltheater.
